Save Money Shopping - Online MLM Trends

An amazing 65% of people who made a new year’s resolution, rated "save money" as their top priority going into 2011. Everyone has felt the pinch from the Global recession and understands that taking control of their financial situation is paramount for the next 12 months at least. Of course most of us know this is always true, but it is interesting that this year "Save Money" has beaten weight loss /get fit as the most important new year's resolution for 2011. Over the last few years I have noticed how many Network Marketing programs have moved from a high cost of entry to a very low cost of entry, and these new programs are the ones that are surviving in the global financial crisis. I have also noticed how hard life has become for retailers who are no longer able to command high mark-ups and many are actually dumping stock below cost just to maintain cash flow. Then there’s the progressive shift from ‘shop floor ‘sales to online – take Halfords for example, a UK car and bike parts company. They are huge and have been around for a long time, establishing a fairly dominant place in the market - if you want a car part – that’s where you go first. Halfords now also have an online shopping site where the identical car part in the shop is cheaper to buy from the online site. You can of course visit the online site, print out the deal price and take it to the shop who will honour it, but that just goes to show that not only is it more cost effective for Halfords to sell online, but more importantly, they are already in the transition from shop floor to online sales. There is no doubt about it, the Global economic recession has been hard on everyone, however where there is change - there is also opportunity. Online purchasing has been growing at 14% per annum (Forrester research) and will accelerate from there. In the UK where online shopping is an everyday experience, 92% of shoppers undertake price comparisons online and nearly 20% complete the purchase online. In USA the statistics are about 64% comparisons to 15% purchase online, showing that the move from shop floor to online purchasing is happening already there too. The opportunity for Network marketing companies is to harness this trend and offer people a way to shop online more efficiently and to save money at the same time. When nearly two thirds of people want to save money right now, providing them with a simple tool that does exactly that is sure to be very successful. You will see these products emerging as application software, and the race has already started for global dominance in this space, with one product establishing itself in 15 countries already